How it all began…
Maite Eriksson
My name is Maite Eriksson and I started the company VAMO TRADEMARKS. This is the story of how it began.
At the start of 2009, the financial crisis hit Sweden with full force. The year before, the US had entered into a recession following the subprime mortgage crisis. When it reached its peak, almost the entire world had been affected.
However, the global outlook was very different before the financial crisis and a bright future had been predicted. During this time, I worked at a large telecommunications company in Gothenburg and had worked there long enough for it to be time to take the next step in my career.
I landed a job at one of Sweden’s most reputable law firms in the field of trademark law and signed the employment contract, unaware of what was to come. On my first day I walked into the office at Norrmalmstorg in Stockholm and felt that I was now in the right place.
Then what happened? Well, the crisis struck. The law firm I was working at was merged with another and three of the first probationary lawyers were let go. I was one of them.
Therefore, at the beginning of 2009 I had just moved to Stockholm and had neither a job nor contacts. But shortly thereafter, I registered the domain name varumärkesombudet.se. Do you know why?
Because I wanted to do something different.
What do we do differently?
A lot. But above all, we have focused on you, the customer. First we think of you and then we think of ourselves. That is actually true. For many lawyers it seems to be most important to squeeze into a high-end niche that everyone wants a part of, but which is based on the customer paying a little extra for. We do not line our pockets at your expense, but offer good quality in a way that is tailored to you as a small business.
We only take on work in fields that we are experts in. We do trademarks and related issues. Therefore, we profile ourselves as a niche trademark agency.
And we work effectively, as we know how to keep up with the times and make use of the tools that are available. We do not sit surrounded by folders and filing cabinets – we use the cloud. Just like (almost) all other sectors.
Finally, I would like to mention that we have high ambitions. The aim is to be the first choice for all small and medium-sized enterprises in Sweden when it comes to registering trademarks! And we will succeed.
I hope to hear from you soon!
